Equals 3’s Lucy is built with groundbreaking cognitive intelligence and powered by IBM’s Watson. Lucy helps with understanding audiences, segmentation, and media planning. Lucy analyzes social, research and YOUR data to find the right channel to deliver your message. She’ll recommend the right channel, whether traditional or digital, and she’ll use various analytical and visual approaches to help you explore the pros and cons of each alternative.
Lucy digs through mountains of unstructured content with lightning speed, accelerating breakthroughs by making connections and drawing relationships between different sources of information. Lucy then combines the best of manual research and automated tools, developing segments from research that’s based on insights through cognitive entity extraction – a completely new concept that leads to deeper insights and new discoveries.